BARBWIRE by ANDREW BARBANO Pirate Laureate of the High Desert Outback of the American Dream

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You can fool enough of the people enough of the time to score big bucks—provided that you are ruthless about exploiting human weakness.

Back in the mid-1970s, the Reno Advertising Club brought two heavyweights to a dinner at John Ascuaga's Nugget.

Financial guru Armstrong Elliott was busy at the time trying to save New York City from bankruptcy.

His brother, Jock, former editor of Reader's Digest, headed Ogilvy & Mather, one of the world's largest ad agencies. (Its corporate descendant remains a major player.) He didn't bring his wife who was busy running Barnard College. A whole family of over-achievers.

Jock Elliott was asked if advertising messages had to be tailored differently to various cultures and locales.

Surprisingly, his answer was no.

"People are people everywhere you go," he stated, "and the one thing they are most interested in is themselves."

Elliott noted that each month, Reader's Digest mailed three communities in various parts of the country an offer of free advance copies of articles from an upcoming edition.

All people had to do was check off the three most-attractive titles.

Grocery store copies of the magazine would later carry an outside sticker promoting the three top stories.

"One month, an article on how to lose weight was far and away number one," Elliott said.

"How to cut the fat out of the federal budget was number 50 out of 50."

Media-saturated America has devolved to a point that a dangerously high percentage of the citizenry is susceptible to a well-marketed, self-centered lie.

On January 26, the Reno Gazette-Journal devoted two full pages to Nevada's shortage of doctors.

But didn't the Nevada State Medical Association's 2004 ballot question solve that problem?

Remember the TV commercials showing long lines of whitecoats walking down a lonely desert highway, supposedly leaving Nevada because of the depredations of trial lawyers?

Former Daily Sparks Tribune reporter Dennis Myers wrote a very detailed Reno News & Review article demonstrating how the supposed medical malpractice insurance crisis was manufactured by the medical lobby and propagated by lazy media.

Voters bought the doctors' PR and imposed a stingy cap on pain and suffering damages.

Thanks to that creative lie, Nevada lawyers are loathe to pursue money-losing malpractice litigation.

The butchered are oft-abandoned while law firms now subject us to all those pesky TV spots hustling car accident cases.

Woebetide thee once the legit media buy into a lie.

Just ask Lani Guinier, who speaks at 7:00 p.m. Feb. 6 at UNR. (Admission free.)

In 1993, President Clinton nominated her as assistant attorney general for civil rights but threw her under the bus after the Wall Street Journal labeled her a "quota queen."

It was an absolute falsehood but the label stuck and Clinton bailed on Harvard's first tenured African-American female law professor.

So before you believe today's spin that Obamacare will cost two million jobs, read more than headlines.

The health of the truth is always endangered.

Get selfish.

Be well. Raise hell. / Esté bien. Haga infierno. (Pardon my Spanglish.)

WEB EXTRAS...

RENDER UNTO CESAR: Northern Nevada César Chávez Celebration XII happens on the great labor leader's birthday, March 31, 2014.

Commit for tickets and tables now at CesarChavezNevada.com.

I'm planning a TV special about César Chávez's days in Nevada.

Stay tuned.

ANTE INTO THE GAME: Support the new season of Barbwire.TV by putting your money where my mouth is.

PayPal monthly subscription software is now operational at the website.

A thousand thanks to those who already responded.

Keep sending show suggestions.

Current frontrunners include (pardon the pun) wild mustangs as canned goods, education,  i-Guns and gay Olympics with César Chávez in Nevada recently surging.

Now come queries about ballot questions. After last week's column came a surge of questions about the Nevada State Education Association corporate tax petition on this November's ballot.

Stay tuned.

  Please forward additional ideas or vote on the above.

  I encourage you to donate to the cause at Barbwire.TV/

The medium that shapes public opinion needs at least one refuge where it is not filtered through the distorted green eye shades of prissy corporate accountants for whom profit is the only priority; where self-censorship is the journalist's normal work environment and where all sins of omission are tacitly encouraged and forgiven with the wave of a balance sheet.

This is important.

We've got work to do.

HONOR YOUR DON. Keep sending comments supporting legendary Nevada photographer Don Dondero (1920-2003) for the Nevada Press Association Hall of Fame.

His life's work appeared worldwide, including the Tribune and most probably every newspaper in Nevada.

Enlist in the campaign to install Big Don.

Please send me your memories and endorsements via e-mail or to P.O. Box 10034, Reno NV 89510.

The Barbwire got the late Reno Gazette-Journal columnist Guy Richardson elected in 2012.

Let's double down.

Be well. Raise hell. / Esté bien. Haga infierno. (Pardon my Spanglish.)

____________
Andrew Barbano is a 45-year Nevadan, chair of the Nevada César Chávez Committee, producer of Nevada's annual César Chávez Day celebration, first vice-president and political action chair of the Reno-Sparks NAACP, labor/consumer/civil rights advocate, member of Communications Workers of America Local 9413/AFL-CIO and editor of NevadaLabor.com and JoeNeal.org and DoctorLawyerWatch.com/ As always, his opinions are strictly his own. Check local listings for other Nevada cable systems. E-mail barbano@frontpage.reno.nv.us. Barbwire by Barbano has originated in the Sparks Tribune since 1988.

Smoking Guns... Lies of our times: The DoctorLawyerWatch.com 2004 mendacious medical malpractice insurance archive We Don't Need No Education The continuing Barbwire series ...and more ammo.. Nevada Day Required Reading The Lady in the Red Dress The Barbwire's classic Nevada Day column written in 1983 The compleat history of the Silver State in 500 words SO WHERE DO WE GO FROM HERE? Sparks Tribune 10-31-2013 and previously Barbano on the Barbwire plots new TV season Barbwire Special Web Edition / 10-21-2013 Barbwire: Nevada not really a state No, we were not Battle Born in Kenya Top 10 reasons Nevada lives in the 19th Century Barbwire by Barbano / Expanded from the 10-17-2013 Sparks Tribune Low-income penalty: Nevada socks it to the working poor BARBANO: Nevada is one big company town Dennis Myers / Reno News & Review 10-10-2013 State of Health National health care comes up against a very sick state. WHAT'S IN IT FOR US? Dennis Myers / Reno News & Review 10-10-2013 USA at crossroads: New Deal or new Confederacy? Barbwire by Barbano / Expanded from the 10-10-2013 Sparks Tribune UPDATE—>Bill Moyers: Shutdown is simply secession by other means ...and more ammo yet The Post-Dated Recession: Pay me now or pay me later Barbwire by Barbano / Expanded from the 9-6-2012 Daily Sparks Tribune The Post-dated Recession By Joshua H. Silavent / Daily Sparks Tribune / 5-3-2011 Union decline and rising inequality in two charts by Colin Gordon Economic Policy Institute / 6-5-2012 Used in journalist Mark Robison's extensive Hard Labor: Nevada unions tout role in helping workers, firms, economy (Sunday 2 Sept. 2012 Reno Gazette-Journal, page one, Reno Rebirth section of the print edition). Union men Jim Burrell, Paul McKenzie and Guy Louis Rocha did the movement proud. Not included in the RGJ online edition. WOMEN AND UNIONS — ORPHAN MAJORITIES The Barbwire Labor Day column Reno Gazette-Journal / 9-3-2012 Nevada Press Assn. Better Newspaper Contest HAT TRICK: Barbwire takes first place three years in a row. The winning entries Suing for Schools: The 20-year shuck Expanded from the 2-21-2010 Daily Sparks Tribune Click here to view the show on your desktop RED flags flying low over Sparks Expanded from the 1-10-2010 Daily Sparks Tribune The wrath of self-righteous racism Expanded from the 11-8-2009 Daily Sparks Tribune Government contacts Nev. congressional delegation Nevada Legislature State of Nevada Secretary of State Carson City Clark County City of Las Vegas Douglas County Reno City Council Sparks City Council Washoe County Commission Washoe Registrar of Voters The campaign against forcibly-paid newspaper obituaries And they wonder why the newspaper business is dying?   The Dean's List    The Dean of Reno Bloggers could very well be Andrew Barbano, self-described "fighter of public demons," who started putting his "Barbwire" columns online in 1996 and now runs 10 sites. RENO NEWS & REVIEW, 11-9-2006 The 2009 first-place Nevada Press Association award winners Tony the Tiger & the flaky NFL Barbwire / 11-30-2008 Deregulation is never having to say you're sorry Barbwire / 8-3-2008 Nevada: A good place to visit, but do you want to live here? Barbwire / 6-15-2008 The 2008 first-place Nevada Press Association award winners The price of a piece / 6-17-2007 Boxing Pandora /9-23-2007 The Lady in the Red Dress 10-28-2007 1997 Pulitzer Prize entries The life and times of Travus T. Hipp The best who ever was

NevadaLabor.com | U-News | Bulletins + Almanac Casinos Out of Politics (COP) | Sen. Joe Neal Guinn Watch | Deciding Factors | BallotBoxing.US DoctorLawyerWatch.com | Barbwire Oilogopoly Archive Barbwire Nevada Corporate Welfare Archive Annual César Chávez Celebration War Rooms: Banks, Cabbies, Cabela's/cabellyup, Cable TV, Cancer Kids/Mining, Energy, Food, Health Care, Resurge.TV/consumers, Starbucks, Wal-Mart We Don't Need No Education Search this site | In Search Of...

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Copyright © 1982-2014 Andrew Barbano

Andrew Barbano is a 45-year Nevadan, editor of NevadaLabor.com and JoeNeal.org; and former chair of the City of Reno's Citizens Cable Compliance Committee, He is producer of Nevada's annual César Chávez Day celebration and serves as first vice-president, political action chair and webmaster of the Reno-Sparks NAACP. As always, his opinions are strictly his own. E-mail barbano@frontpage.reno.nv.us.

Barbwire by Barbano moved to Nevada's Daily Sparks Tribune on Aug. 12, 1988, and has originated in them parts ever since.
Whom to blame: How a hall-of-famer's hunch birthed the Barbwire in August of 1987
Tempus fugit.

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